Greece Becomes Europe's Fastest-Growing iGaming Market
Greece's online gaming market is now valued at €1.2 billion, with projections showing 15% year-over-year growth. A stable, permanent licensing system has attracted major corporate investment, turning Athens into a key technology and operations center for global brands like Kaizen Gaming and OpenBet.
Greece is Europe's fastest-growing online gambling market, expanding at 15% year-on-year with gross win of approximately €1.2 billion, H2 Gambling Capital managing director Ed Birkin told SiGMA.
Birkin said Greece's total gambling turnover reached approximately €28 billion in the first eight months of 2024, with around €20 billion coming from online channels. "Greece is an attractive market as it's growing strongly still (15% year on year growth) and is about a €1.2 billion market in terms of gross win, forecast to reach €1.5 billion in the next couple of years," he said.
SiGMA reported that Greece's growth rate in H2 2025 exceeded that of larger European markets, though the specific comparator jurisdictions were not named.
Market structure
Approximately 20 licensed brands currently operate in the Greek market. Major operators include Kaizen Gaming, OPAP, Intralot, and OpenBet. OPAP is rebranding to Allwyn.
Allwyn International AG has selected Greece as the headquarters for its newly merged international operations, according to Greek Reporter. The move reflects growing operator confidence in the market.
The concentrated licensing environment contrasts with markets such as the United Kingdom, which hosts hundreds of licensed operators.
Regulatory framework
Greece updated its online gambling framework in recent years, according to SiGMA, providing a legal basis for licensed operators. Specific regulatory citations were not detailed in the SiGMA report.
What remains unclear
Player-facing metrics for Greek operators, including payout speeds, game counts, and comparative bonus structures, are not publicly available from the sources cited. The full list of licensed online brands and their specific offers has not been disclosed.
Sources
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Source · Unclassified · linkedin.com · Accessed 2026-04-10T22:33:58.157Z
Supports: Reported topic: How Greece quietly became a thriving European iGaming hub
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Source · Unclassified · pechanga.net · Accessed 2026-04-10T22:33:58.157Z
Supports: Reported topic: How Greece quietly became a thriving European iGaming hub
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Source · Unclassified · linkedin.com · Accessed 2026-04-10T22:33:58.157Z
Supports: Reported topic: Greece Becomes European iGaming Hub with Regulatory Clarity
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Source · Unclassified · igamingbusiness.com · Accessed 2026-05-13
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Source · Unclassified · igamingtoday.com · Accessed 2026-04-10T22:33:57.183Z
Supports: Reported topic: Greece Emerges As a European iGaming Hub - iGamingToday.com
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- [6]Greece Builds iGaming Weight in Europe as Online Revenue Climbs
Source · Unclassified · 15m.com · Accessed 2026-04-10T22:33:57.183Z
Supports: Reported topic: Greece Builds iGaming Weight in Europe as Online Revenue Climbs
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- [7]iGaming Times on Instagram: "Superbet has landed in Greece, and.
Source · Unclassified · instagram.com · Accessed 2026-04-10T22:33:57.183Z
Supports: Reported topic: iGaming Times on Instagram: "Superbet has landed in Greece, and.
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Source · Unclassified · iclg.com · Accessed 2026-04-10
Supports: Reported topic: Gambling Laws and Regulations Report 2026 Greece - ICLG.com
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