Key takeaways - **LCKY
Group agrees to acquire RoyalCasino, with revenue expected to rise 18-20% and EBITDA 29-31%.**
- RoyalCasino is a leading Danish online casino brand, operating exclusively in Denmark.
- The deal is subject to regulatory approvals and expected to close in H2 2026, with plans to expand RoyalCasino beyond Denmark.
The purchase price wasn't disclosed. RoyalCasino currently only operates in Denmark, with plans to expand beyond Denmark. According to LCKY Group's press release, the acquisition is projected to bring in 18-20% more revenue for the group. EBITDA is expected to climb by 29-31%.
The deal should close in the second half of 2026, pending the usual regulatory approvals. > "This is a highly strategic and financially compelling acquisition for us.", Richard Brown, LCKY Group CEO
Why this matters for Danish players Right now, RoyalCasino serves Danish players with a solid product: slots, live casino, and local payment methods.
For users, the change will likely be invisible at first. But down the line, LCKY's "multi-brand strategy" could mean more features, more game variety, and maybe better bonuses. Still, there's always a risk that bigger corporate ownership leads to slower support or less personal touch. It's worth watching how RoyalCasino integrates over the next 12-18 months.
What this means for LCKY's strategy LCKY Group is all about regulated markets.
They already had a foothold in Europe, and picking up RoyalCasino gives them a top-tier brand in a well-regulated country: Denmark. The group plans to launch RoyalCasino in other regions, too. That could mean taking a Danish-favorite brand to other European markets where LCKY already operates. CEO Richard Brown called the deal a "natural fit" because of the management team's local experience and understanding of the market.
Per Petersen, CEO of RoyalCasino, sees the combination of "RoyalCasino's local expertise and LCKY's international scale" as a formula for shared success.
How this affects the competitive landscape Denmark is pretty competitive for online casinos.
Big international names like LeoVegas, Mr Green, and Danske Spil have strong presence. Now RoyalCasino gets the resources of a group that actually knows how to expand. LCKY backs other brands in Europe, so Denmark might just be the start. One thing to note: the deal came as part of a larger trend in online casino M&.A. Bigger groups buying established local operators, that's been happening a lot the last couple of years.
LCKY Group acquisitions by the numbers For readers who like raw numbers: 24-31% EBITDA gain is a big deal for any acquisition.
If the deal goes through as planned, RoyalCasino immediately adds to existing profit metrics. That is appealing for shareholders trying to see results now, not in a gradual ramp. But consider the risk: integrating a business like RoyalCasino takes time, especially when staff changes happen. LCKY Group says it will combine the teams, using operational expertise from both sides.
What's next: timeline and outlook Right now, it's business as usual at RoyalCasino.
Regulators need to clear the deal, likely not a problem, but timing is ambiguous. If approval happens on time in mid-2026, Danish players would see changes sometime after that. For now, players should keep using their accounts normally. But those who want to assess alternatives can compare sweepstakes casinos on platforms like CasinoRankr that score based on actual stats: bonus value, withdrawal speed, game variety, all the exact things this article highlights. Key dates: Mid-2026 close.
Any brand expansion would follow after integration's done.
Sources - LCKY Group press release (revenue and EBITDA projections, deal terms, executive quotes)